Lifecycle CRMs: Using Technology to Improve the Graduate Experience and Empower Students

WEBINAR: Wednesday, June 7, 2017, 11:00 am CST

Are outdated technologies and inefficient processes hampering your strategic GEM (Graduate Enrollment Management) efforts? Are you looking for ways to easily deliver personalized messaging, provide support to graduate faculty, and better manage the data? We will share first-hand experiences of how the Graduate College at the University of Nevada, Las Vegas has partnered with Enrollment Rx, Salesforce, and KIRA to boost recruitment efforts, admissions processes, student progression and completion, and to empower students, while providing expanded tracking, data reporting, and more efficient processes for faculty and staff.

LEARNING OBJECTIVES

  • Identify how and why a student lifecycle CRM is beneficial to graduate enrollment management, or what we refer to as R2PC (recruitment, retention, progression, completion).
  • Learn from UNLV’s experiences of ways to automate processes and workflows to compliment and boost your graduate school teams and efficiencies for faculty, staff, and students at the program level.
  • Explore how a one-stop student portal is helpful in engaging and empowering students.
  • Discuss challenges and opportunities involved in adopting a semi-centralized lifecycle CRM, and how these may apply to diverse institutions and settings providing graduate education.